Friday, September 26, 2008

WholeFoods miscellanea, or: I upload a whole lotta photos on a Friday night

Here are some out'n'about shots from WholeFoods. Big snaps to Buzz who patiently waited while I snapped everything with the word 'vegan' on it and even lent a helping hand to hold up various pieces of produce to demonstrate their size.

I'm not really a soy-cream kinda gal (or should that be ice-soy cos it's the cream that I object to?) but this ... this really takes the ... cake? Soycream? IceSoy?

Just look at the soft and sticky swirls of fudge ... this bucket didn't last very long at all. Oh no it didn't!
A meal-in-a-bowl from the buffet.

Views from above - taken from the eatering area way up above the foodering area (don't ask where those words came from. But it makes sense doesn't it? The eatering are is where you do your eating, and the foodering area is where you pick your food).

All the little soy proteins ... maybe a bit too chemically and processed, but what a haul!

My first ever food tub from the buffet - layers 1 and 2. I was a full little girl.

Buzz has fairly large hands, and even they are dwarfed (kind of) by these bemusingly large red onions.

Slightly bizarrely arranged fresh produce. It's like someone's come along with a WhipperSnipper and buzzed off all the unruly ends.

Finally - why oh effing why does the one thing ever with my name have to be effing dairy? Tragedy!

Having now seen all these pictures together, I think I have also seen why I was so manic and determined in photographing all the special vegan food I could find. Certainly it was partly to demonstrate the range of products we simply don't have in Australia, but seeing now that so many of the items are those that are made in-store, I think my unrealised motive was to show that where there is a critical mass of people who are interested not just in veganism but in organics and other non-mainstream eating choices, market forces will lead to the creation of a new and expanded form of operation which sees these choices as crucial to their business.

Despite the concern about the role of WholeFoods as yet another giant supermarket chain - concerns that are valid and worth remembering - it's still pretty damn cool to get the incredible range of bakery treats above, bringing them out of the health food store and into a supermarket environment, which is the kind of food market where the vast majority of people in the US and Australia purchase their food. My position is that if this kind of ubiquity can help someone to think that veganism is something 'normal' enough to be catered for by a large supermarket chain, not impossible for that person themselves to cater for, and part of a movement large enough to command these things, then I say that this is a damn fine thing.

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