It is my understanding that a coffee loyalty card entitles the bearer to one free coffee after a certain number are purchased. Some restrictions may apply, if published on said card, but in general the coffee purveyor accepts that in exchange for the repeat business of their customers, a small loss may be incurred when the unscrupulous suddenly upgrade their freebie.
Not so the owners of The Commune – Basement 2-6 Parliament Place East Melbourne, www.thecommune.com.au – which services the captive audience of bureaucrats around St Andrews Place, Macarthur Street and Treasury Place. Their freebie comes with (unpublished) caveats – soy drinkers must pay for their soy as an ‘add-on’ even when a free coffee is reached, and even when they have purchased the requisite number of soy-filled coffees. Apparently this is because some customers would ‘suddenly’ upgrade to soy on their freebie (at the wallet-busting cost of up to 80 whole cents a pop)!
As a soy drinker I find this highly suspect. Non-soy drinkers hate soy. You do, you tell us all the time. I find it a stretch to think that hordes of devious caffeine addicts would consider the opportunity to sneakily add soy to their free coffee an irresistible temptation to commit fraud. Some might do it for an extra shot, maybe; or some vanilla syrup, likely. But I can’t for the life of me imagine a dairy-drinker gleefully whispering “Today I will get soy! For free! Oh mwahahaha!”.
So what other reason could there be? Arrogance, perhaps. This writer has already been on the receiving end of unsolicited public soy-bashing from staff at The Commune (written about in a blog piece when she was too discreet to name and shame), or perhaps it is simply the opportunity to express disdain of ‘not real coffee’. In that case, please add a $10 charge to every small weak skinny decaff and refuse to serve anything but a short black after 10am.
A step too far, Commune. Sort yourselves out.